The mobile market is too big for business owners to ignore.
How big? Try 1.08 billion smart phones worldwide big. Big like, one-half of all local searches performed on mobile phones big. ?Mobile Internet access expected to dominate PC access by 2014? big (Microsoft Tag Report).
It?s a giant opportunity for you to connect with a consumer base that is growing even larger with every sales quarter. Take it today. With an effective web presence powering your brand online, the transition to mobile success can be executed seamlessly.
Take our tips to prepare your web design for mobile success, where your business messages communicate brilliantly to customers, from wherever they happen to connect online.
1. Weigh your options
You have options for mobile web optimization: responsive design or a separate mobile site.
Responsive design adapts a single website to fit a range of screen sizes.? The same version of your desktop website transfers seamlessly to mobile, tablet, and game console screens, without visual compromise.? We recommend responsive web design as an affordable solution that takes less time to create and maintain.
A separate mobile site provides a completely unique version of your website for the mobile experience. Developing separate content, navigation, and visual elements for a mobile site often requires more of a time and budget investment than responsive design. However, for the business owners who plan to use this presence for specific marketing or mobile service purposes, it is preferable to build a separate site.
Understanding your options will help you choose the best solution for your users, your budget, and your web marketing goals.
2. Create a content hierarchy
Mobile-ready content is a priority whether you choose a responsive strategy or separate mobile site. Your mobile users need the most important information about your business in a concise, immediate format that makes it easy to take action.
This can be challenging, as the mobile screen creates limits for content delivery. You can only pack so much into that tiny space, right?? Review your site content and prioritize information for the small screen.? Create a hierarchy of these elements to prevent valuable content from being lost in the design process.
A concise content hierarchy ensures a comfortable, accessible, and usable mobile browsing experience.? Users will enjoy your mobile presence because of its ease of use.
A note on responsive content development: For responsive design, content needs to be flexible. To deliver your message effectively across channels, you may need to enhance your current set of content to leverage various screen spaces.? We?ll chat more about responsive content guidelines in an upcoming blog post.
3. Tell everyone
So you?re going mobile. This is big news!? Alert your audience and leverage some brand awareness while you?re at it.
Start with a press release that explains when you plan to launch, why you?ve committed to mobile, and how it will benefit users. Include a short description of your company, too.
Expand its reach with social sharing. Publish it on Facebook and LinkedIn, and ask for feedback from users.
You can also use:
-Hype campaigns on social platforms. In the weeks leading up to your mobile launch, post layout previews of the mobile site, articles about mobile design, and other sneak peaks to get your users excited for the mobile experience. You can also gather feedback for user preferences through discussions on Facebook and Twitter.
-Email marketing. Create a compelling email announcement about your mobile launch, and send it to your customers and prospects. Outline the specific benefits of your mobile experience so that users know what?s in it for them.
A mobile launch is newsworthy. Use this opportunity to show customers that their web browsing experience is your priority. Your business reputation and overarching customer reach will benefit.
Conclusion
Be a big success in the competitive web marketing landscape with a mobile presence that conveniences users and compels them to take action.
Click here to get inspired by our mobile web design portfolio samples. These thriving Kelowna businesses have harnessed the power of mobile design. You can tell that big things are happening!
Resource
Bosomworth, Danyl. ?Mobile Marketing Statistics 2012.? 9 May 2012. Smartinsights.com
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About the Author -
Working alongside dedicated web specialists and graphic designers at Navigator Multimedia, I'm committed to discovering the latest SEO content writing techniques and digging deep into social media trends and tech news. It's a constantly changing game that I'm fascinated to explore, and writing Navigator's blog gives me the chance to share all my findings with our awesome clients! With a BA in English Literature and an obsession with the written word, I'm prepared to take on your content writing needs. If you're looking for professional web editing or blog maintenance, contact me at sarah@navigatorweb.ca. I'm the go-to around here for fresh, researched content!
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