A question we get asked all the time is: ?What are the top social networking sites??
Many people expect a straight answer, but there isn?t one.
Yes, obviously there are the huge social media web sites like Facebook, which has more than 750 million active users, with 50per cent of active users logging on to Facebook every day and users spending over 700 billion minutes per month on Facebook.
Plus there is Twitter, which has over 106 million accounts and growing by another 300,00 users each day, regardless of whispers that it was going to be short-lived.
But in the end, you will find lots of top social networking sites, which are considered the most in-demand in their specialized niche. Thus, these are some of the questions you should ask:
What demographic does your target market have?
Are you looking at top social networking sites for boys, gals or kids? Young people, Yuppies or seniors? There are lots of niche web sites that are hugely well-known in a specific demographic ? and their success is very closely tied to that specialization. These sites don???t want to appeal to anyone else and don?t need to anyway. They serve a certain need in a certain market, which is the key to their success.
What is your target audience interested in?
Despite the fact that a major niche factor is the demographic, an additional factor is considering what these people are interested in. As you possibly know, parental and mother?s websites are substantial online, so are musician websites. BUsiness people, athletes, chocolatiers. Every one has their own social networking site online.
What do you want to achieve?
Based upon on the goal of your social media marketing campaign, you may want to consider building a community, holding social media workshops increase your brand awareness, focus on online lead generation or any number of other objectives. Consider the aim of your strategy when selecting the top social networking sites, as some websites web sites will be better suited to building a community, generating leads or selling than others.
Summing up, there are a number of questions that should be asked before choosing the top social networking sites that your social media marketing strategy should use.
Keep in mindr that when you?re creating a social media marketing campaign, the strategy is just as vital as the implementation and the community management. You should have a plan of what needs to be done, how you will do it, when it will be done, and who in your team will be responsible. Setting key performance indicators that are directly linked to your overall business purpose will make sure you?re on the right track.
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